communication 2010

It's hard to imagine the international business environment changing as much in the next 16 years as it has in the last 16.
Conference on Computer Communications and Networks (ICCCN 2010) will be held at ETH Zurich, Switzerland, August 2–5, 2010. ICCCN is one of the leading international conferences for presenting novel ideas and fundamental advances in the fields of computer communications and networks. ICCCN serves to foster communication among researchers and practitioners with a common interest in improving communications and networking through scientific and technological innovation. Technical co-sponsorship is provided by the IEEE Communications Society.

Yet the rapid moves we've seen, particularly in the way we share information, should be viewed as an evolution rather than a trend. As professional communicators, our ability to keep pace with this progression will help determine the role we will assume within business management in the year 2010.

The future of corporate communication also will depend on the continued development of our industry's primary resource -- its people.

As we deliver our messages to increasingly splintered audiences today, we are confronted with an environment in which signals bouncing off satellites give viewers around the world a front seat to war, and newspaper reports in one country can ruin a company's best-laid plans in another. Our jobs have certainly become more complex.

Looking ahead, though, communicators need to be careful not to let the technology within our profession take over and become the end rather than the means. By the year 2010, it is conceivable that face-to-face interaction will be largely unnecessary. Our ability to see each other through our telephones andcreate and send documents from anywhere we like via computer modems and portable fax machines could easily render meetings and frequent business travel redundant.

Without doubt, this improved efficiency will reap significant dividends, and business managers will expect the communication function to use the necessary tools to effectively deliver their messages. However, they also may look to us to deliver the "human" side of an increasingly insular environment.
In the last decade, our industry has, by necessity, evolved from an instinctively run, contact-driven publicity business to a more complex, strategy-oriented function. At the same time, it has continued to be measured by the same yardstick -- results. Although the tools we use to get those results are changing, it will continue to be the people in our industry who determine our future. The written word, good judgment and common sense will never be replaced by hardware.

Set sights higher to meet future demand

That being said, we must make considerable strides to stay ahead of the game in the future. As the information age evolves further, the value of communication will increase for all kinds of organizations. Those who can articulate their messages in this sophisticated environment will succeed, while others will struggle.

As consultants, our clients 10 years ago were usually directors of communication, public relations or marketing. Today, our clients are commonly executive vice-presidents or CEOs. In leading corporations, the communication function has moved upward and toward the centre. That trend will continue unless we fail to provide the necessary training and development to put our people there.

Improving the quality of our people needs to be a priority, and one answer would be the creation of an international training program. To make it happen, agencies and major employers of communicators would need to be prepared tocooperate and invest a percentage of their budgets with the aim of elevating the standards of our industry.

By 2010, the chief communication officer will sit beside the chief executive officer, the chief information officer and the chief financial officer. She or he will have an integral role in steering the organization.

Because of this, the communicator of 2010 will work under much closer scrutiny than today, and that is something for which we need to prepare.

We are all aware of some doubtful communication practices in recent times. While these incidents have been isolated, they hurt all of us. As our influenceincreases, we will be held much more accountable for the counsel we provide, the strategies we prepare and the statements we make.

In other words, someone will have to police the business, to build and maintain the function's credibility and respectability. If we don't effectively regulate ourselves, someone else will do it for us.

A code of ethics and best practice, such as IABC's, must have teeth so we can develop recognized, accepted professional standards. As communicators take a seat in the executive boardroom and we ply our skills alongside lawyers, chartered accountants and research analysts, we will have to enhance our industry's reputation as a profession rather than simply a service.

As part of that process, we also will have to create a method of evaluation that enables clients or managers to determine whether our work has been effective from one project, one agency and even one country to the next.

The path to 2010 will be enormously challenging, exciting and gratifying for communicators. But we have much to do to prepare.

THE MEGASTATE

The developed world will converge in several key ways:

* Nation-states will coalesce into megastates -- massive confederations with many common economic rules, synchronized foreign policies, and joint military forces. These will not be as centralized as the U.S., •Challenging plenary speakers on timely issues with global impact
•Over 50 skills-building workshops to teach you cutting edge communication
•Expert roundtable interest groups for information sharing among communications pros
•Networking and ideas exchange with an interfaith, global gathering of communications professionals
RCCongress 2010 is the place to be as we explore the changing landscape, exchange views, educate ourselves, and embrace the challenge of effectively communicating faith in today’s world. Hope to see you there!
but will fall somewhere between Canada and the current European Economic Community in degree of central power.

communication today

No one would talk much in society if they knew how often they misunderstood others. -
Johann Wolfgang Von Goethe
Newspapers and Magazines are communication
More than 200 newspapers have offices in New York, including the city's major daily newspapers: The New York Times, one of the world's most influential newspapers, Newsday, and the The New York Daily News. Many other English- and foreign-language dailies and weeklies and more than 100 scholarly journals serve specialized reader-ships, including the Wall Street Journal and the Amsterdam News, which focuses on African American issues.

Hundreds of local and national magazines are published in New York.communication Newsweek and Time are both based in the city. Other magazines include Flying, Psychology Today, Sports Illustrated, Parade, Cosmopolitan, People Weekly, Ladies Home Journal, Better Homes and Gardens, Bon Appetit, Cycle World, Forbes, GQ, and Glamour.

Many of the problems that occur in an organization are the direct result of people failing to communicate. Faulty communication causes the most problems. It leads to confusion and can cause a good plan to fail. Communication is the exchange and flow of information and ideas from one person to another. It involves a sender transmitting an idea to a receiver. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit.
Studying the communication process is important because you coach, coordinate, counsel, evaluate, and supervise through this process. It is the chain of understanding that integrates the members of an organization from top to bottom, bottom to top, and side to side communication.
communication
is the way the message is delivered and is known as paralanguage - it is the non verbal elements in speech such as the tone of voice, the look in the sender's eyes, body language, hand gestures, and state of emotions (anger, fear, uncertainty, confidence, etc.) that can be detected. Although paralanguage or context often cause messages to be misunderstood as we believe what we see more than what we hear; they are powerful communicators that help us to understand each other. Indeed, we often trust the accuracy of nonverbal behaviors more than verbal behaviors.

Some leaders think they have communicated once they told someone to do something, "I don't know why it did not get done. I told Jim to do it." More than likely, Jim misunderstood the message. A message has NOT been communicated unless it is understood by the receiver (decoded). How do you know it has been properly received? By two-way communication or feedback. This feedback tells the sender that the receiver understood the message, its level of importance, and what must be done with it. Communication is an exchange, not just a give, as all parties must participate to complete the information exchange communication.

Television and Radio communication
Eight television stations broadcast from New York City, including the three major networks of CBS, ABC, and NBC. Appearing in the background of the morning news programs has become a competitive sport for residents and visitors alike. Throughout the history of television, many programs have been created, produced, and set in New York City, including "The Ed Sullivan Show," "Late Night With David Letterman," "I Love Lucy," "That Girl," "Kojak," "All in the Family," "Mad About You," "Sex and the City," "Seinfeld," and "Law & Order: SVU." Hundreds of radio stations broadcast from the city, covering all major radio formats from all-talk to urban contemporary music to classical music on both AM and FM bands. Other radio stations cater to those with a taste for Spanish music and news, Caribbean music, Christian music, and soul.